I bridge the worlds of performance, lifecycle, and storytelling — designing full-funnel growth systems that help DTC wellness and beauty brands scale with ease, depth, and intention.

My work is grounded in understanding how customers think, move, and connect — and using those insights to shape profitable, long-lasting relationships.

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My experience spans multi-channel acquisition, lifecycle automation, CRO, segmentation, and performance creative.
 

To me, growth isn’t just numbers — it’s clarity, flow, and evolution. I help brands build systems that scale sustainably, adapt with data, and grow in a way that feels aligned with their vision.

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Anushka Anand